B2BMarketing.Emailâ„¢ Platform supports six types of E-Campaigns: Lead Generation, Lead Scoring, Lead Nurturing, Newsletter/Invite, Office Products, and Non-Profit. Each E-Campaign type offers something unique to the user in order to e-market productively.
For example, Lead Generation generates totally new prospective leads.
Lead Scoring does the same thing but with the knowledge of previously completed E-Campaigns and the patterns those E-Campaigns evinced.
Lead Nurturing offers followup e-marketing features for certain types of prospective leads (hot and delayed-interest).
Newsletter/Invite sends out information e-messages to the marketplace.
Office Products E-Campaign features the ability to e-market to the office part of the B2B scene.
And last but not least, the Non-Profit E-Campaign permits non-profit organizations (strictly verified) to communicate to their potential supporters.